Our Team
We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.
Felix Portnoy, PhD
Research leader with over 10 years of experience leading high-impact, product-shaping early-stage and exploratory research across complex, fast-evolving, enterprise-scale platforms and service ecosystems. Specializes in zero-to-one initiatives, emerging technology, and rapidly de-risking new services and digital products through rigorous qualitative and quantitative research.
Founder
Soo Yun Kim
Soo Yun Kim is an Emmy Award-winning designer based in New York, known for creating bold, human-centered digital experiences that scale. With over a decade of impact across UX, visual, and interaction design, she blends craft and strategy to shape future-facing solutions for global audiences.
Principal Designer 
Design Principal for AI & Automation User ExperienceJon Temple, PhD
Jon is a visionary design leader with over 15 years of experience in user-centered design, specializing in UI interaction design, rapid prototyping, mobile apps, and AI. He brings a rare ability to translate deep user insights into beautiful, functional designs that meet both user and business needs.
Senior UX Architect & FounderTony Moura
Tony is a Senior UX Engineer and design leader who seamlessly blends product design, AI-driven development, and strategic business thinking to deliver production-ready solutions from concept to MVP. With six years at IBM as Federal Garage Practice Lead, his work in innovation management, multi-agent AI frameworks, and go-to-market strategy has generated over $22M in new projects.
Christine is a Lead UX Designer who combines rigorous research-driven strategy with hands-on execution to bring clarity and scalability to complex systems and platforms. At IBM, her UX leadership on the Application Modernization Accelerator directly supported an $85M deal by helping clients make faster, more confident decisions.
Senior UX Product DesignerChristine Jowdy, MBA, MFA
Product Strategy AdvisorMichelle Cavanaugh
Michelle is a product strategy advisor with experience spanning Fortune 100s and early-stage startups across fintech, media, retail, and infrastructure, helping leaders execute fast and build systems that last. Beyond her professional work, she is a published writer exploring AI, strategy, and design, and an internationally exhibited artist with work shown at institutions including the Museum of Modern Art in Barcelona.
UX DesignerKianna Wilder
Kianna is a UX designer with experience at IBM and in the SaaS space, specializing in making complex workflows and platforms feel intuitive and impactful. She holds a Master's degree in Information Design and Strategy from Northwestern University, bringing a strong academic foundation to her human-centered design practice.